Studio Masala is a Mumbai-based design studio
that focuses on illustration, brand identity, packaging and publicity design.
We create bold and meaningful visuals that help brands stand out and connect with people. Our work is all about creativity, storytelling, and making a lasting impact through design.
We believe every great design starts with a story — your brand’s story. We take the time to understand it, explore ideas, research, sketch, and carefully develop each design step by step. Whether we’re building a brand identity, designing unique packaging, or creating visuals for a campaign, we always work with curiosity, purpose, and a little bit of Masala – our special mix of boldness, playfulness, and strategy.
When you work with Studio Masala, you get more than just attractive visuals — you get well-thought-out, carefully researched designs inspired by real life.

About Ashray Dhamankar
Studio Masala is led by Ashray Dhamankar, a creative director and designer from Mumbai with over 11 years of experience in advertising and design. Ashray has worked with many brands across industries, helping them build their unique visual voice and create stronger connections with their audience. His love for storytelling, attention to detail, and deep connection to Indian culture and street life shape his design approach.
For Ashray, Studio Masala is more than just a design studio — it’s a creative space where ideas grow and stories come to life. He believes good design is not just about making things look beautiful but about making them clear, meaningful, and full of purpose.
To bring these ideas to life, Ashray collaborates with designers, illustrators, typographers, photographers, animators, video editors, motion graphic artists, and other multidisciplinary artists who are highly skilled in their fields.
SERVICES
Illustration
Brand Design
Identity Design
Visual Language
Packaging
Publicity Design
Posters
Typography
Print
Digital Design
Books
Editorial Design
Motion
Creative Direction
Art Direction
Concept Development
Design Consultancy
Communication